On average, a person spends 20,160 minutes (equivalent to about two weeks time) of his / her life kissing (equivalent to about two weeks time). There’s no doubt that Valentine's Day contributes significantly in increasing this number. On February 14th, kisses are indeed the absolute protagonists. Expression of passion, love, affection and attraction. And with kisses, of course, Lips. Regardless if being heart-shaped, full, thin or Cupid's bow, on the occasion of Valentine’s Day (and not only then), lips have to be soft, turgid and smooth.

A goal not easy to reach, as the very structure of lips is particularly fragile and thin, much more than face skin’s structure. Moreover, horny layer of lips skin offers a wake barrier effect against external aggressions. Winter and extreme cold temperatures, in addition to stress induced by facial expressions, cause dryness, roughness, dullness and fine wrinkles around the contour.

How to get beautiful lips to kiss? There’s a must developed by Decorté for each women wishing beautiful lips: the new Liposome Advanced Repair Lip Serum. It’s an intensive repairing and revitalizing lip serum treatment developed with a cutting-edge formula that ensures plump, elastic and silky lips in just three days.

As a matter of fact, it is formulated with ultra-fine multilayered Bio-liposomes researched specifically for lips (a single application provides 100 billion of them) combined with an essence balm, resulting in a rich, melting serum that penetrates lips instantly, without leaving traces.

Upon contact with lips, the multi-layered Bio-liposomes melt, releasing their precious active ingredients strengthening barrier function and ensuring protection and hydration lasting 24 hours.

Moreover, sebum-like ingredients such as Vitamin E, Serine, shea Butter, Ceramide and Squalene minimize roughness and breaking risks by fighting loss of hydration for a long time and by promoting moisture retention. White Birch water and juice, Aloe extract and Hyaluronic Acid provide firmness and tone, preventing the appearance of signs of aging and vertical wrinkles around lips; and Scots Pine extract and Gamma Oryzanol ensure lips a rosy colour and a bright, healthy appearance.

Coming with a sustainable packaging (FSC-certified cardboard case and glass pot with vegetal resin cap), Liposome Advanced Repair Lip Serum is recommended as a daily treatment, but it is also perfect as a primer before lipstick application. Finally, try it as intensely hydrating night-mask.

Liposome Advanced Repair Lip Serum: world's one and only lip treatment with Bio-liposomes! The first precision serum-balm for lips to appear well-groomed and plumped in kiss smack.

Flowers, jewellery or pralines are most welcomed gifts.

But there’s more than traditional presents on Valentine’s Day. There’s something making her feeling unique.

Surprise her with a fragrance designing her very olfactory portrait: Lubin Upper Ten for Her.

It’s just like her, charismatic, resolute, independent: an impressing and unforgettable personality. From Lubin Paris Classic Collection, Upper Ten for Her. An enveloping bouquet for the "modern girls" of all times.

Notes inspired by the Flapper Girls, heroines of the Belle Epoque “Roaring Twenties” who bobbed their hair, dressed in soft and flowing, corset free clothes, smoked, drank, drove cars and danced Charleston until dawn, testifying a new woman: emancipated, free and self-confident.

Upper Ten for Her, enveloping and sensual like the trail the Flapper Girls left behind, designed by Delphine Thierry, comes with a crystal bottle whose profiles remind to a feminine silhouette. The jus seduces with a hearth made of floral- oriental notes following one another and lasting long on the skin. The debut is sweet and acidulous, due to the strawberry, grape and bergamot top notes, suffused with spicy flashes of Canarium and artemisia at the base.

It announces an intriguing heart, a precious alchemy of bulgarian rose and raspberry liqueur, enhanced by vibrant scents of Sichuan pepper. Woody and intriguing is the sillage, vibrant with amber and frankincense, veiled by dark chocolate gourmand scents.

Dictionary’s definition of the word “pioneer,” is:  Person or group that originates or helps open up a new line of thought or activity or a new method or technical development.

But a pioneer is also a man who achieves his goals, who has willpower, determination and a strong personality.

Every woman has her own pioneer and February 14th, Valentine’s Day, is the right occasion to remind him how special he is, sealing with a meaningful gesture a lasting or a new born partnership. The most romantic present is a fragrance, or better - his fragrance - Upper Ten for him, a jewel from Lubin’s Talismania Collection, an emblem of bravery, determination and success.

It is inspired by an elite of far-sighted and ambitious men, “The Upper Ten,” the 10,000 who count, the American pioneers of the industrial century who, at the end of the 19th century, laid the milestones of the the economic and technological success of the United States in the following century.

It captures the woody, floral and musky scents that hovered in the halls of power and in the most exclusive gentlemen's clubs of New York or Chicago, filling them in a black-and-white bottle, minimal and stylish.

Thomas Fontaine, its creator, chose notes of cedar and sandalwood infused with a touch of geranium as the main accord, announced on top by a cocktail of bergamot, pink pepper, saffron, juniper berries and cardamom, adding a woody nuance sublimated by scents of cinnamon, leather, peach and orange blossom in the base. The sillage is deep and vibrant, intertwining patchouli, amber and musk, essences of timeless virility.