The most beautiful gift.

Daily Luxury… Luciano Parisini. It’s difficult to tell apart these two names: creature and creator; magazine and writer; reality and imagination; luxury and acute observer; text and journalist.

Impossible, if not by his will: because it’s all about his will.  The observer stated: "I will remain as such, but I give up my creature, so that beautiful stories will be told further, although in a new, different form, featuring something I cannot even imagine."

However, Luciano is much more than the person I have just described. Luciano is first and foremost a dear friend, the dearest, who gave me something I didn’t think I would deserve, without even knowing how to proceed with. I am not a journalist, much less a writer, but I received a name from his hands:  Daily Luxury. I’m confident his help, his benevolence and his approval will support me transforming it into my Company’s newsletter.

It’s understandable some addresses may feel disappointed by receiving our new Daily Luxury Newsletter. Nevertheless, I really hope the news about Beautimport activities and Luciano’s Editorial, as long as he will write it for me, will keep their interest alive.

I am honoured, flattered and touched.

Nicola Catelli

We’ve come a long way since 1974, especially if thinking about our roots, dating back to the end of the 19th century, when Bourjous distribution began, up to 1920 at Casalecchio di Reno, where the first Bourjois S.A.I. factory was built.

The development of the Company since the very beginning is amazing. We’re so proud of it.

50 years spent pursuing targets, making choices, taking chances, sometimes risky ones. 

50 years of commitment, passion and successes.

Nevertheless, we consider this anniversary just a stage in our journey, confident that there will be many others to reach, packed with unchanged enthusiasm, commitment and professionalism.

These are the values we believe in, they motivate and set us apart, allowing us to get so far.

Nonetheless, as a Company we have another incredible strength: People,

…those who used to work at Beautimport and those who still do, everybody actively contributing in making of Beautimport a leading Company on the international beauty scenario.

…those who, as dealers or final customers of brands distributed by Beautimport, made of them an emblem of luxury and exclusivity, exactly as it happened with Decorté and Lubin Paris, brands currently in Beautimport portfolio.

We want to celebrate our 50th Anniversary with all those People, who contributed to building-up our success and making it come true.

That’s why we choose to offer all those People a unique and luxurious experience like the brands they love: "living" Beautimport’s reality as it was in the past and as it is today, sharing also our vision of the future.

How? With a quarterly newsletter that allows you to experience the history of Beautimport and discover the cutting-edge technologies of Decorté laboratories; that let yourself be conquered by the olfactory magic created by the talented "noses" of Lubin; or that even help you get valuable advices.

And its name can be only ... "Daily Luxury", because it is what Beautimport offers since ever.

There’s a popular proverb sounding:

If you want to go fast, go alone.

If you want to go far, go together.

We want go far together with all of you, involving you in our journey towards the next 50 years.

Let’s start with the new Daily Luxury Newsletter!